Simply stunning – an intensive search campaign to drum up an online presence for the launch of Gok Wan’s new lingerie range
In this two-pronged project, the One digital team designed and built a website to showcase Gok Wan’s new lingerie range and built up an online presence in the months prior to its launch. The concept needed to appeal to Gok’s target market; fuller-figured women seeking luxurious lingerie that enables them to show off their shape and feel confident. One approached this challenge by creating an editorial feel to the site rather than an impersonal product-based shopping experience. The blog played an important role in capturing search traffic and engaging site visitors.