As part of a wider social media campaign for discount designer clothing retailer <a href="http://www.getthelabel.com" rel="nofollow">www.getthelabel.com</a>, the One team developed and launched a blog called The Hectic Mum. The blog talks directly to busy mums who love designer brands but who have to fit shopping for clothes for the whole family into an already hectic schedule. The agency's digital division designed and set up the blog, while the PR team provides Get The Label with ongoing advice on creating content, online reputation management and social media outreach.