No it’s One Marketing Communications meeting the press to help promote our client APT relaunch its superhero product Thunderbolt!

A series of one-on-one editor meetings took place at the Lancaster London Hotel in early May, where a team from APT and One Marketing Communications explained the promotion to the editors of key target journals.

One’s Wayne Silver explained: “The re-launch will allow Thunderbolt to demonstrate its effectiveness to the building trade showing how it can be used in a growing number of applications. Thunderbolt is the original self-tapping anchor and is already considered to be a force to be reckoned with for a whole range of construction materials, including concrete, stone, brick and block and has a growing number of applications covering most medium and heavy duty construction fixing jobs.”

In relaunching the brand, One Marketing Communications has produced a new range of marketing material for APT with the Thunderbolt™ superhero as the brand champion.