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		<title>Hockney or Hockey</title>
		<description><![CDATA[I have been following with interest the development of Hockney&#8217;s work for his latest exhibition, A Bigger Picture, now on at the Royal Academy. Besides various articles in the press and on the radio, there was a great programme on the BBC presented by Alan Yentob. This documentary was put together by Bruno Wollheim and [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/hockney-or-hockey.html</link>
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		<title>Tech Buzzwords Shaping Our Dictionaries</title>
		<description><![CDATA[While doing some routine computer updates on one of our copywriters’ computers, I started thinking about how they manage to keep up with all the latest words or phrases. After a little digging, I was surprised to discover that my world is increasingly encroaching onto theirs. At the end of 2011, dictionary manufacturers began their [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/tech-buzzwords-shaping-our-dictionaries.html</link>
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		<title>Museums Embrace the Digital Age</title>
		<description><![CDATA[As a trained art historian I browse museum websites on a regular basis and I’ve seen the quality of museum’s web presence improve dramatically over the past few years. I’ve come across two websites lately that impressed me with their design and functionality: The Anne Frank Museum in Amsterdam is located in the house where [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/museums-embrace-the-digital-age.html</link>
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		<title>Are you sitting comfortably? Then I’ll begin…</title>
		<description><![CDATA[I want to tell you a story. It started last spring, but has only recently reached some sort of conclusion and like all good stories, it captivated my interest from start to finish. As a copywriter, I love words, books, reading and libraries – and I’m not the only one. A mystery artist rekindled the [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/are-you-sitting-comfortably-then-i%e2%80%99ll-begin%e2%80%a6.html</link>
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		<title>Service and quality breeds loyalty</title>
		<description><![CDATA[Even in these hard times when we are all keeping a tight rein on our purse strings, brand loyalty doesn’t just come down to cost and quality, but it’s also about the customer experience. I shop at M&#38;S because of the quality of goods that they offer and the positive experience &#8211; staff are friendly [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/service-and-quality-breeds-loyalty.html</link>
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		<title>Happy New Year!</title>
		<description><![CDATA[Well it’s the ninth of January already and according to the Daily Mail, today is the day most people will give up on their New Year’s resolutions. If you’re still having trouble thinking of one (let alone giving up on them!), try this brilliant New Year’s resolution generator. We did a straw poll in the [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/happy-new-year.html</link>
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		<title>One Gets Nice and Freezy with United Utilities</title>
		<description><![CDATA[One of our favourite campaigns of 2011 from the talented teams at One Marketing Communications was the United Utilities&#8216; ice sculpture at Manchester Piccadilly train station. &#160; The Get Winter Wise campaign – a drive to help North West householders beat burst pipes this winter – launched with a huge 11ft by 11ft ice lounge. [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/one-gets-nice-and-freezy-with-united-utilities.html</link>
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		<title>Feeling Festive</title>
		<description><![CDATA[If there is ever a time of year which reminds you of the power of emotion in advertising, it is Christmas. Whilst the vast majority of brands flood our senses with rational, information based ads, there are those few who invest in creating something a little more spectacular. This year I think John Lewis has [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/feeling-festive.html</link>
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		<title>Using Lego to get your message across</title>
		<description><![CDATA[If you live outside the world of rugby league, you may not have noticed this brilliant piece of PR and viral marketing from the folks at Love Rugby League. I ask you to put down your pens for a moment and even if you’re not a sport lover, watch this video&#8230; Love Rugby League’s 2011 [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/using-lego-to-get-your-message-across.html</link>
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		<title>Ones To Watch &#8211; 28th November 2011</title>
		<description><![CDATA[They’re the Ones to Watch – the hot to trot stories set to make it big in this week’s crowded media agenda, compiled by working Fleet Street writers. Whether it’s celebrity silliness, world affairs, key trends or the latest sporting headlines, we’ve got it covered. Careful Christmas It might be Christmas shopping season but the [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/ones-to-watch-28th-november-2011.html</link>
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		<title>Ones To Watch &#8211; 24th October 2011</title>
		<description><![CDATA[They’re the Ones to Watch – the hot to trot stories set to make it big in this week’s crowded media agenda, compiled by working Fleet Street writers. Whether it’s celebrity silliness, world affairs, key trends or the latest sporting headlines, we’ve got it covered. The X Factor Gets Nasty It seems that puppet master [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/ones-to-watch-24th-october-2011.html</link>
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		<title>Has the high street finally died?</title>
		<description><![CDATA[Walking around my local town’s high street these days is a depressing place to be. As a youngster the same street was quite vibrant, there were no vacant outlets and it was a place you went to buy almost everything, a shopping haven. Nowadays the same street now consists of not much more than Cash [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/has-the-high-street-finally-died.html</link>
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		<title>Ones To Watch &#8211; 17th October 2011</title>
		<description><![CDATA[They’re the Ones to Watch – the hot to trot stories set to make it big in this week’s crowded media agenda, compiled by working Fleet Street writers. Whether it’s celebrity silliness, world affairs, key trends or the latest sporting headlines, we’ve got it covered. Her Royal Highness It’s been shaping the way British families [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/ones-to-watch-17-october-2011.html</link>
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		<title>Luxurious Etching</title>
		<description><![CDATA[As a designer, I am always looking at creative solutions for printing to add another dimension to the offline marketing we develop. During some recent research I stumbled upon a German company called Paperlux who have developed their own paper etching method. Using this method, it is now possible to translate logos, images, and fonts [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/luxurious-etching.html</link>
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		<title>Naming Rights</title>
		<description><![CDATA[Just before the recent arrival of our 2nd daughter Summer Rose, my wife Claire and I received a slightly awkward call from Claire’s Grandmother, who asked if we would consider somehow shoehorning a ‘dying’ family name in to our new baby’s name. I won’t say what the name was, but suffice to say it wasn’t [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/naming-rights.html</link>
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		<title>Ones To Watch – 10th October 2011</title>
		<description><![CDATA[They’re the Ones to Watch – the hot to trot stories set to make it big in this week’s crowded media agenda, compiled by working Fleet Street writers. Whether it’s celebrity silliness, world affairs, key trends or the latest sporting headlines, we’ve got it covered. Fox on the Run as he Fights For Career He [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/ones-to-watch-%e2%80%93-10th-october-2011.html</link>
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		<title>&#8220;The Michelangelo of the digital age&#8221;</title>
		<description><![CDATA[To commemorate the passing of Apple CEO Steve Jobs, here are some of our favourite quotes about him from people around the world. We also love this advert from AdWeek, adding Steve Jobs to his &#8216;rightful place&#8217; in the iconic Crazy Ones campaign from the late 90s. &#160; &#8220;The world rarely sees someone who has [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/the-michelangelo-of-the-digital-age.html</link>
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		<title>Facebook Moving Into Real World</title>
		<description><![CDATA[Last week’s changes to Facebook’s newsfeed ruffled a few feathers (for a change) but it got me thinking about one thing I can’t wait to be more prevalent on the site. Real world liking. The idea is simple &#8211; visitors to an event will be given an RFID-equipped wristband or smartcard which they connect to [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/facebook-slowly-moving-into-the-real-world.html</link>
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		<title>Ones To Watch &#8211;  26th Sept 2011</title>
		<description><![CDATA[They’re the Ones to Watch – the hot to trot stories set to make it big in this week’s crowded media agenda, compiled by working Fleet Street writers. Whether it’s celebrity silliness, world affairs, key trends or the latest sporting headlines, we’ve got it covered. Another week, another conference With conference season now in full [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/ones-to-watch-26th-september-2011.html</link>
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		<title>United Utilities customer experience</title>
		<description><![CDATA[United Utilities, the UK’s largest listed water company, has transformed the way in which its customers can interact with them following the launch of a new self-service web portal, branded My Account. The portal enables United Utilities’ customers to review current and historic payments, set up and amend direct debits, switch to paperless billing, provide [...]]]></description>
		<link>http://www.onemcr.co.uk/one-marketing-news/united-utilities-transforms-customer-experience-with-one-marketing.html</link>
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