Demonstrating our dedication to innovation, One sponsored the SOME comms awards ‘innovation category’, which recognises social media innovation in the development or use of a platform or app. The awards have been launched to celebrate the best in UK social media communications and recognise the individuals, companies and organisations who are revolutionising the use of online to communicate in cool and innovative ways.

The ceremony was held at The Hilton, Manchester on Thursday 9th December.

To continue the theme our very own Sarah Knight, Head of PR at One, will be holding a social media conference in the New Year. For more info email: sarah@onemcr.co.uk

Pete Johnston, Creative Director at One, flew to Cape Town for the Spring/Summer 2011 catalogue shoot for footwear and accessories client Hotter.  After he had developed the concepts, identified locations and organised models and props, he spent two weeks directing the location shoot in the perfect photographic conditions of South Africa.

It wasn’t all fun in the sun for Pete and the crew of seven, who experienced two days of rain and mist causing the shoot to be delayed. The crew also had a close encounter – while on location they discovered one of the continent’s native creatures, the Harpactirinae (commonly known as the baboon spider). Luckily for Pete, a colleague warned him before he experienced its strong venom and painful bite but not before he screamed ‘I’m a Creative Director Get Me Out Of Here’! We are pleased to announce he has safely returned to the office with a collection of great shots and an even better tan.