Is it a bird, is it a plane?
No its One Marketing Communications meeting the press to help promote our client APT relaunch its superhero product Thunderbolt!
No it’s One Marketing Communications meeting the press to help promote our client APT relaunch its superhero product Thunderbolt!
A series of one-on-one editor meetings took place at the Lancaster London Hotel in early May, where a team from APT and One Marketing Communications explained the promotion to the editors of key target journals.
One’s Wayne Silver explained: “The re-launch will allow Thunderbolt to demonstrate its effectiveness to the building trade showing how it can be used in a growing number of applications. Thunderbolt is the original self-tapping anchor and is already considered to be a force to be reckoned with for a whole range of construction materials, including concrete, stone, brick and block and has a growing number of applications covering most medium and heavy duty construction fixing jobs.”
In relaunching the brand, One Marketing Communications has produced a new range of marketing material for APT with the Thunderbolt™ superhero as the brand champion.