From Brief to Bra

After a sluggish start, it’s amazing how quickly brands are now adopting social media techniques into their PR campaigns.

Every PR pitch we make has a social media element to it these days, although one of our latest campaigns is the first we have developed that relies entirely on social media to reach its audience.

Lingerie brand Simply Yours is a One client who got to grips with online PR very early on. Our latest campaign for them includes a design competition called From Brief to Bra that is running exclusively on Facebook.

Would be lingerie designers are invited to submit designs for a new piece that will be included in a forthcoming Simply Yours collection.

The One team designed the Facebook page for the competition and are providing online PR support.

The competition closes in late February.