This week sees the close of Got The Look, the modelling competition for One retail client Get The Label.
Got The Look launched back in September and currently has over 320 entries – all vying to be a Get The Label model in 2011. The grand prize is a chance for two women and two men to model in the 2011 catalogues and on the website. In addition, they will each win a professional photo shoot to create their own portfolio as well as £150 to spend on the site.
One produced the competition website, developed a social media campaign and delivered PR. This included drumming up entrants and votes through channels such as Facebook, Twitter, e-mail, blogs and forums and looked after the general management of the competition.