Upon the signing of celebrity Gok Wan for a lingerie range, we saw a unique opportunity to drive significant amounts of traffic to the Simply Yours website.
Seeing the high volume of search traffic for Gok Wan, we recommended that a standalone website be created to promote the Simply Yours Gok Wan range. We worked with the JD Williams team to identify the key phrase search terms within the brand territory and implemented them into a highly optimised, yet elegantly designed site.
Simply Gok Wan saw enormous volumes of search traffic that flowed through to the Simply Yours website, resulting in the range being profitable within 72 hours. Gok Wan himself expressed a desire to buy the website. You go girlfriend.