One has overhauled the Ripley's London brand to create a distinct and unique identity that can be implemented across advertising, online and PR The objective - to put Ripley's back on the list of top ten London tourist attractions.

Qualitative research helped us pin down the brand's real essence. From this a new, distinctive brand style and tone of voice has been developed which captures the attraction's true values and highlights the many weird and wonderful sights visitors can expect to see.

The new brand identity has demonstrated the potential to really make Ripley's stand out from the crowd and is currently being rolled out across advertising, literature, signage, POS, DM, online and PR. Most recent results show an increase in footfall of over 25%, a clear example of how integrated communications can really make a difference to the bottom line.