A trade campaign is about consistent communication with the media and it is about building excellent relationships with the relevant press.
Our passion for the Kitchens, bedrooms and Bathrooms sector, combined with an intimate knowledge of the industry publications – and the people who run them – means that Hoover feature in every issue.
Knowing how to excite the media and knowing the exclusives that journalists want is crucial in getting coverage. That's why we recently flew journalists to Italy to meet key Hoover figures. Media briefings, news creation, opinion pieces and forward features are all core components of our trade relations campaign.
We work hard to get the 'basics' right, to form a close relationship with our client. Then add the brilliance, generating added value with creative and relevant news creation, resulting in a 98% hit rate within our trade media target list.