Our objective was to further establish GetTheLabel.com's brand amongst its core target market, generating high levels of awareness, recall and ultimately, sales.
GetTheLabel.com is an online fashion retailer, offering big brands at fantastic prices. A full brand positioning allowed us to pinpoint the core message - Get the Brand, Get the Look, Get the Discount. Our creative strategy aimed to not only resonate with our audience, but also align the brand with their lifestyle. The resulting commercial was reminiscent of a music video, featuring a soundtrack by upcoming artist Wretch 32
The campaign achieved a ROI of 400% and had significant impacts on the brand's other communications. The success was such that the airtime was extended and has now become an essential part of the media strategy with the creative styling being rolled out across their other channels.