Engaging and innovative social media campaigns for Get The Label mean that Facebook is now the top referrer for website traffic.
Research into the habits of Facebook users shows that fans spend more annually on consumer products than non-fans. They are also 41% more likely to recommend them and 28% more likely to continue using them. Building a true Facebook community is not just about new fans, it's also about how those fans interact and if they then go on to purchase.
GetTheLabel.com is an online fashion retailer, with a focus on offering top brand fashion at low prices. We invited GetTheLabel.com consumers to 'get the style'. The competition asked fans to win their favourite product under £50 from the website. In 24 hours, it generated 634 product-related comments, gained an additional 1,254 new Facebook 'likes', 615 likes of content and 563 interactions.