One developed a new brand for JD Williams' foray into the online offers sector and formed a comprehensive digital strategy to support its launch.

JD Williams came to One for help launching a new online service that cherry-picks the very best offers and discounts for consumers. They needed a strong and appealing identity to stand out in a competitive landscape and connect with its core market.

We conducted a complete brand analysis, provided the consumer insight and the brand personality that would ensure the business would connect with its core market. An impactful graphical treatment was translated seamlessly online with a website that incorporated a WordPress content management systems with customisation from our suite of bespoke modules which enabled a rapid and cost effective deployment.

Within two weeks of launch, the site received such high levels of traffic and conversion that it has already paid for itself.