20:20 challenged us to deliver a brand overhaul and integrated campaign to protect their market leading KBB design software product, Fusion. Faced with a difficult task of overhauling an established identity in a tough economic climate, One rose to the challenge.
A channel neutral approach to insight and planning mapped out an annual strategy bringing all elements of advertising, digital and PR together. This uncovered the 'nuggets of truth' that became the foundations for a multi-channel campaign. This has delivered tangible business results, including a ROI on specific elements of over 22:1 and our strategy being implemented across Europe.
In a tough and challenging climate, protecting market share as a leader is key to delivering profit margins. Our approach ensured that not only have we defended market share, we are well on the way to increasing it.